Hello! Quick note to say I’m offering another free 4D Thinking workshop next month with the wonderful CreativeMornings FieldTrips team. Mark your calendars for Thursday, April 4th, 12:30-1:45pm Eastern.
This time I’ll work through the Relationships chapter, bringing together key elements of audience strategy, brand strategy, relationship strategy, and retention strategy.
Relational Product Design: strategies for long-term customer satisfaction
Do you want to create long-term relationships with the people who use your app or site? It’s not enough to think about information architecture; the increasingly social nature of technology means we need to think about relationship architecture. Successful products don’t just surprise and delight their audiences; they listen carefully and grow together.
This session will be both strategic and tactical. Bring an app idea and your “what if” / “yes, and” mindset. We’ll workshop a product relationship strategy together.
Thanks to everyone who continues to support and share the book! Welcome to the new readers from This is HCD and elsewhere. If you have any other good podcasts or events needing speakers, I’m happy to talk :)